We are Avery Manders and Francis Di Noto, the founders of Raven Outlier, a dynamic duo with deep roots in traditional media. Our experience spans producing major primetime shows across daytime and late-night slots for every major network including ABC, NBC, CBS, Disney, Sony, and Viacom. As the media landscape evolved and began to resist innovation, we saw a golden opportunity to take our skills directly to brands.

Raven Outlier is built on the philosophy of being an "outlier" — much like the raven, known for its intelligence and adaptability. We embody these traits, venturing beyond conventional boundaries to create brand content that is authentic, innovative, and emotionally resonant.

WE ARE DISRUPTORS: TV producers oversee projects from conception through completion, crafting content that is not only compelling and honest but also tailored to appeal to diverse demographics. This comprehensive oversight and our mastery of inclusivity set us apart in the world of branded content.

BEYOND PRODUCTION: We don’t just follow trends; we set them. Raven Outlier thrives on creativity and innovation, constantly seeking out fresh ways to engage your audience and set your brand apart from the competition.

TRENDSETTERS, NO FOLLOWERS: We’re committed to maintaining your brand’s edge. In an industry often content to mimic successful content creators, Raven Outlier aims to lead, to innovate, and to inspire. Our creativity and problem-solving skills ensure that your content is not just seen but remembered and revered.

At Raven Outlier, we don’t just produce videos; we craft standout experiences that captivate and engage.

EMPATHETIC STORYTELLING: We are experts at weaving the essence of your brand into narratives that don't overtly sell but instead enrich your message organically. Our approach involves using the brand’s story to add depth and empathy to the content, connecting products with viewers in meaningful ways.

INCLUSIVITY AND CONNECTION: We excel at including diverse voices and perspectives, ensuring that every piece of content resonates widely without alienating existing customers. Our background in TV production, where every segment must engage a broad audience, informs our inclusive approach.

ENGAGING THE “OUTLIER” DEMOGRAPHICS: Our name, Raven Outlier, signifies our commitment to reaching those often overlooked by traditional marketing—the outliers. These are potential customers who view products through unique lenses and seek brands that recognize their distinct values. We specialize in tapping into this demographic, enriching your brand’s appeal and customer base.

CREATIVIY OVER CONFORMITY: We don’t just follow trends; we set them. Raven Outlier thrives on creativity and innovation, constantly seeking out fresh ways to engage your audience and set your brand apart from the competition.